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Monday, November 26, 2007
Best Australian Travel Agency

Reaching out and communicating with travelers has won STA Travel the title of Australia’s leading travel agency for 2007 at the annual World Travel Awards. In 2005 STA was also given the ‘Best Services Retailer’ award presented by the National Retailers Association at the 2005 American Express Rewards for Excellence.

STA’s focus on its young and adventurous target market has pushed STA past its competitors. The added value they are constantly providing such as their vice over internet (VOIP) call center, blogs and a new feature called “Map My Adventure” where customers can plan their trips using a Google Maps platform, will continue to attract the younger generation.

According to David Burns, Managing Director of STA Travel Australia and New Zealand, “What we’ve always done well at STA Travel is understand Generation Y - where they want to travel, what they are willing to spend and, most importantly, how they want to interact with a travel agent. By constantly investing in new technologies, we’ve been able to stay relevant to our market and keep ahead of our competitors”.

For more info....

US and Australian sites: http://www.statravel.com.au and http://www.statravel.com

The STA Blog: http://blogs.statravel.com/au

"Map My Adventure": http://au.mapmyadventure.com/uk

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Written at 11:00 AM by Sebastien.
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