In my previous posting Blow Your Money in Macau, I mentioned that the Chinese middle class is booming with the exceptional growth of China’s economy. On Tuesday a deal was signed by the U.S. Commerce Secretary Carlos Gutierrez to allow Chinese travel agencies to market packaged tours in locations throughout the United States and likewise, Beijing will allow U.S. destinations to advertise in China. This underlines the fact that the weakened U.S. dollar is allowing for an opportunity to increase the revenues of the U.S. tourism industry. This is great news for American businesses simply because of the nature of Chinese travelers who enjoy traveling in large groups. Hotels and operators will find it easier to market their travel packages and to extend discounted rates which leads to more business.
This deal is significant beyond the realm of travel and could prove to have side effects which will be felt in the years to come.
Read more about this deal from Courant.com's article by Samantha Gross, From China, With CashLabels: Travel News