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Monday, February 04, 2008
Hornblower Sets the Standard

Hornblower Cruises & Events takes a step towards preserving their greatest asset, their environment, by becoming the first commercial business operating in the Port of San Diego to use bio-diesel fuel. The decision to switch to environmentally friendly fuels is in thanks to a combined effort on behalf of Hornblower, New Leaf Biofuels and General Petroleum.

According to Hornblower’s Director of Marine Services in San Diego, Charles Assimakopoulos, “Hornblower has a strong commitment to keeping our oceans clean. Converting to bio-diesel is an important step in our continuing effort to reduce our carbon footprint and educate our guests on what we are doing, and what they can do in their own lives.” According to Hornblower’s Director of Marine Services in San Diego, Charles Assimakopoulos.

In January 2001, all vessels in the Port of San Diego were required to use Ultra Low Sulfur Diesel fuel in order to improve emissions standards. Hornblower has taken the initiative to take the standard to a higher level in hopes to reduce their impact on the San Diego Bay and to encourage other businesses to do the same.

In the wake of the MS Explorer tragedy, Hornblower’s move to go ‘greener’ is a manifestation of the intellectual changes that have been occurring in the travel industry for some time now. Preservation of the most important driver of profitability in the travel industry, the environment, is slowly becoming a standard practice industry wide, not just standard industry talk.

Written at 1:14 PM by Sebastien.
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