Colliding Continents
For The Adventurer Within
Thursday, March 20, 2008
The Caribbean Turns to Greenspan
It has been announced that Alan Greenspan has been invited to speak before Caribbean tourism officials to address the impact that the US economy is already starting to have on tourism in the Caribbean islands. As mentioned in my previous posting entitled Economics of Travel, the Caribbean islands rely heavily on tourism as their primary driver of their economies. The majority of travelers are made up of American tourists. Given the current state of the US economy, fewer American households will budget for travel, bad news for the Caribbean.

The islands turn to Alan Greenspan for some insight into a new direction or potential solution out of the coming downturn. He seems an odd choice given the fact that he generally takes a macro-economic approach and a downturn in the tourism sector seems to be more of a specific issue better addressed by consultants. Unless the Caribbean nations are looking to make significant economic policy changes on a national level, then Greenspan is not their man.

It seems almost obvious at this point that the Caribbean tourism officials need to shake their dependence on US travelers and focus more on attracting tourists from other regions of the world who aren’t feeling a financial pinch, specifically Europe and Asia. Pushing aggressive promotional campaigns in these regions as early as last summer when the US economy was well into its downward cycle (triggered by the real estate sector) would have proven to be a smart move instead of spending $100K - $150K an hour (Greenspan’s going rate) to hear Mr. Greenspan speak.

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