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Thursday, September 18, 2008
Travel Sites Best Get International!

According to a study conducted by multilingual search engine optimisation (SEO) company Oban Multilingual more and more people around the world are booking their travel tickets online.

A study of people from over 40 countries showed that 99% of the entrants have booked holidays online. 19% percent (the majority) book holiday tickets online once a year, 13% book online twice a year and 11% say they book three times per year. The remaining indicated that they booked 4+ more times a year.

Greig Holbrook, international SEO expert at Oban explains: "This reflects the fact that globally, people are becoming increasingly familiar with booking their travel online," he says "It's a big change from last year, when people everywhere, but particularly overseas, were less trusting of the internet because of fraud concerns."

So where does this leave travel sites in general? Based on the study, it would be in these sites' best interest to have an international web marketing plan at the ready.

"Suppliers not only need to cater for them in their own language but also, as much as possible, allow them to buy successfully from the site."says Mr. Holbrook.

Without an effective global web marketing plan, travel sites are more than likely passing up great opportunities to make money in an industry heavily affected by the current state of world economies.
Written at 10:42 AM by Sebastien.
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