Colliding Continents

Monday, December 29, 2008

Keeping it Cool in the Alps

With the current global economic crisis in full swing it would seem obvious that hoteliers and ski resorts in Switzerland would be in for a rough ride especially since during the high season it is very expensive. Not this season. There has been an unusually large amount of snowfall in the Swiss Alps this year. The great skiing conditions have been attracting skiers from all over the globe and have helped keep bookings at the same level as 2007, a feat that many hotels hope for.

What this specific instance should portray is the fact that travelers are looking for value. People are most likely not going to cut their vacations out of their budget but instead would rather see a bigger return for the price they pay. Naturally this implies shorter booking windows (where customers take their time and book closer to their check in or departure dates) due to the fact that more people are using their time to evaluate and compare value to price point.

In the case of Skiers, they still want to ski it is just a matter of finding a sweet spot.

Written at 12:12 PM by Sebastien.

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1 Comments:

Anonymous said...

Good post on skiing and the economy.

January 13, 2009 1:10 AM